A careful platform migration, flexible publishing system and connected workflows for a fast-moving paid social agency.
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Client First
Relume StyleguideI work with Aura Ads, a paid social advertising agency offering limitless on-demand creative and managed testing for performance marketing, on Webflow website build, content migration, and ongoing automation work. The initial project focused on launching a polished Webflow marketing site, migrating existing content with proper 301 redirects to preserve search equity, and standing up the brand on Webflow as their long-term platform.
Beyond launch, the engagement has expanded to cover automation systems, Airtable databases, and ongoing platform support that helps Aura Ads streamline their internal operations alongside the marketing site.
The Webflow site itself is structured for clarity and conversion, with a Webflow CMS configured so the Aura Ads team can update case studies, service pages, and campaign content directly. Ongoing work continues to refine performance, layer in new automation integrations, and keep the site aligned with how their paid social offering evolves.
Aura Ads had built a genuinely compelling offering for ecommerce brands: on-demand creative production combined with managed performance testing, giving brands a way to scale paid social advertising without building an in-house creative team or committing to traditional agency retainers.
The model was working and clients were getting results. But their website sat on a platform that limited their ability to showcase case studies, manage content at the pace their campaigns were producing results, and iterate quickly on their positioning.
The deeper issue was operational. Aura Ads needed more than a marketing site. They needed automation systems connecting their Airtable databases to their web presence, database integrations that streamlined how the team tracked campaigns and managed creative assets, and a content management workflow that could keep pace with how fast their paid social results were being generated. Their existing platform couldn't support any of that.
They were also preparing to migrate a significant body of existing content with SEO equity that had been built over time. A botched migration would mean lost rankings, lost organic traffic, and lost leads at a moment when the business was accelerating and every inbound lead mattered. The migration had to be methodical and complete, with nothing left behind and nothing broken.
A rough brief is enough. Share the goal, the current setup and the part that needs the most attention.
I led the Webflow website build and content migration, starting with a full audit of the existing site structure to plan 301 redirects that would preserve every ranking signal. The migration was methodical: every URL mapped, every meta title and description carried across, every internal link path updated.
I treated the SEO continuity as non-negotiable because I've seen too many migrations where a rushed redirect plan cost a business months of organic traffic recovery.
The Webflow CMS was configured for the Aura Ads team to manage case studies, service pages, and campaign content directly. But the engagement went beyond the marketing site.
I built automation systems connecting Airtable databases to their Webflow workflows, streamlining how the team tracks campaigns, manages creative assets, and publishes new case studies.
The operational improvements compound: less manual data entry means more time on strategy and creative, which is where Aura Ads actually creates value for clients.
Beyond launch, the engagement has expanded into ongoing platform support, performance refinement, and new automation integrations. Each cycle of work is driven by how their paid social offering evolves: new service lines need new pages, new campaign types need new CMS structures, and new internal workflows need new automation bridges between Airtable and Webflow.
Aura Ads migrated to Webflow without losing search equity, launching a polished marketing site that communicates their unique on-demand model clearly to ecommerce brands evaluating paid social partners. The site speaks directly to the pain of scaling creative production, which is the exact problem Aura Ads exists to solve.
The automation and Airtable integration work transformed internal operations alongside the marketing site. The team spends less time on manual data entry and content management, and more time on the creative production and performance strategy that drives client results and revenue.
The ongoing partnership means the Webflow site never falls behind the business. When Aura Ads launches a new service, wants to showcase a fresh campaign result, or needs to update how they present their managed testing methodology, the CMS and automation layer support it without friction or delay.
