Webflow redesign of the Karin Young Counselling website, helping a South London therapist communicate her therapeutic services with a calm, approachable visual identity and an integrated booking calendar.
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Webflow Color PickerKarin Young is a professional therapist based in South London. She approached me to redesign her existing Wix website, which had become dated and limited in what she could update.
We started in Figma, developing a website concept that reflects Karin's calm and approachable nature, then moved into Webflow for the build. The colour palette is intentionally subtle, complementing nature-themed imagery and supporting the therapeutic tone of the practice.
The Webflow site integrates a dynamic booking calendar and a blog area, both manageable directly by Karin through the Webflow Editor. Since launch, the site has helped grow her client base, and Karin handles ongoing content updates herself with no developer involvement.
Karin Young had built a successful therapy practice in South London, but her digital presence was stuck on a dated Wix site that she had outgrown years ago. The platform limited what she could update, and the design no longer reflected the calm, approachable nature of her practice.
For a therapist, the website does a significant amount of pre-session work: it's where potential clients decide whether they feel safe enough to book a conversation.
The constraint was practical as much as aesthetic. Karin needed a site she could manage herself after launch. She's a therapist, not a web developer, and every minute spent wrestling with a content management system was a minute not spent with clients. The build had to deliver a professional, calming design while making content updates simple enough that they wouldn't become a barrier to keeping the site current.
A rough brief is enough. Share the goal, the current setup and the part that needs the most attention.
We started in Figma, developing a design concept that reflects Karin's therapeutic approach through every visual decision. The colour palette is intentionally subtle, built around natural tones that complement nature-themed imagery. Nothing about the design competes for attention. The typography, spacing, and imagery all work together to create the sense of calm that someone seeking therapy needs to feel before they'll reach out.
The Webflow build integrated a dynamic booking calendar and a blog area, both manageable directly by Karin through the Webflow Editor. The CMS architecture was designed around her workflow: adding a blog post or updating availability takes minutes, not hours.
I structured the site so the design system holds firm regardless of what content gets published, which means Karin can focus on writing and client work without worrying about breaking the layout.
Since launch, the site has helped grow Karin's client base by presenting her practice as the professional, approachable service it actually is. The booking integration reduced the friction between deciding to reach out and actually scheduling a session, which matters enormously in a sector where hesitation can mean a potential client talks themselves out of making contact.
Karin now handles all ongoing content updates herself with no developer involvement. Blog posts, availability changes, and seasonal updates happen directly through the Webflow Editor. The site works as a quiet, effective member of her practice rather than a source of frustration, which was the whole point of the rebuild.
